#Move8 Walkathon gets Malaysians active for a good cause on International Women’s Day!

For Immediate Release

Third edition of #Move8 Walkathon by Asia Fitness Today held in conjunction with International Women’s Day, raises funds for shelter home for underprivileged girls

Kuala Lumpur, 28 February 2019 – The #Move8 Walkathon is putting out a last call to all Malaysian men, women and children to join the third edition this Sunday, 3 March 2019 at Dataran DBKL in conjunction with International Women’s Day at the KL Car Free Morning in support of beneficiary, Home of Peace Kuala Lumpur – a shelter home for underprivileged girls.

The International Women’s Day (IWD) is celebrated annually on 8 March and this year its theme is #BalanceforBetter, a call-to-action for driving gender balances across the world. Although it is called a day for women, each year’s theme is encouraged to be celebrated year-long. This edition of the #Move8 Walkathon will support the Home of Peace’s new project; a school for children who are generally disadvantaged, thus giving them a brand new start in life and hope for a brighter future.

Founder and director, Justine Morais shares, “It is our firm belief that Education is a major key in breaking the cycle of poverty. Hence our objective is to provide free education to children from Welfare Homes or orphanages and to children who are disadvantaged financially. We aim to provide education at a low cost to children from low income families. These children often find themselves misfits in regular schools as they need personal attention and eventually drop out of school without obtaining the education they need and deserve. Hence, we are trying our best to get them the education they desperately need”.

The #Move8 Walkathon on 3 March will be kicking off the celebration by encouraging participants of all ages and gender to take part in the walkathon, with a treasure hunt along the route to add brain stimuli for participants.

“Our goal with the #Move8 fitness movement is to get 2 million Malaysians moving and exercising. They could start from their workplace and in the weekends with their families. There’s always an element of fun infused into the movements at each of our events. Participants can join the 3KM, 5KM or 7KM route which incorporates a treasure hunt created by a veteran treasure hunt organiser William aka Eventgelist. Invite someone to walk with you and discover Kuala Lumpur like you’ve never seen before,” said Jasmine Low and Nikki Yeo, co-creators of the #Move8 fitness movement.

Launched in July 2018, #Move8 fitness movement is a community engagement initiative by fitness startup AsiaFitnessToday.com (AFT) with a goal to get 2 million Malaysians moving by 2020. The startup is operated by Go International Group Dotcom Sdn Bhd and the #Move8 events are organised in collaboration with KL Car Free Morning by DBKL and Multigreen Events with support from partners Sonneaire Hybrid Air-conditioning Systems, Dr. Group Holdings Chocolate Museum Kota Damansara and 100Plus.

#Move8 Walkathon participants can choose to walk between the 3KM, 5KM and 7KM route flagging off at 7:00 am from Dataran DBKL on No. 1 Jalan Raja Laut in Kuala Lumpur. The treasure hunt comprises of challenging questions corresponding to their chosen route.

True to the International Women’s Day theme #BalanceforBetter, participants are encouraged to go along the treasure hunt routes in groups of mixed genders.

 

“The International Women’s Day 2019 calls for everyone, regardless of gender, to play a part in creating a gender-balanced world. So, in the spirit of the theme, we would like to see treasure hunt groups in mixed genders walking along the routes and figuring out the answers together. After all, two heads are better than one!,” added Zin Dahari Zainal Abidin, Chairman of Go International Group Dotcom.

Participation fees are RM100 for all participants, and RM64 for senior citizens above 65 years and non-profit groups. All participants will receive a commemorative 999 silver coin medal, a t-shirt, breakfast, a goodie bag as well as an entry to a lucky draw. From the fees, 10% will be donated to Home of Peace Kuala Lumpur, a registered non-profit organisation. Walk-ins on the day of the event are welcomed and tickets can still be purchased online at: www.move8.org.

Ends.

This press release has been issued by AsiaFitnessToday.com. Kindly contact Syuhada Adam at info@asiafitnesstoday.com or call (603) 2282 0093 for further inquiries.

Fact Sheet

AsiaFitnessToday.com is Asia’s sports, fitness and wellness media network with a goal to help two-thirds of the world’s largest population living in Asia-Pacific to move and understand that movement is indeed therapy. As Asian nations progress there’s a growing middle-class of busy working professionals that forego their health in pursuit of their careers. It is our goal and our responsibility to bring that balance back to people’s lives. We believe we can do that through education, fitness programs and fitness events. Aside from the Move8 Walkathon, AFT also hosts a weekly, monthly and quarterly fitness events that encourages people to move. The activities ranges from walking to Zumba and can be enjoyed by people of all ages and fitness levels. AsiaFitnessToday.com is a fitness startup incubated by Go International Innovation Lab, a division of Go International Group Dotcom Sdn Bhd and is a Cradle Malaysia Coach ‘n Grow program recipient since June 2017,

Go International Group Dotcom Sdn Bhd, The Organiser The company vision is to create unforgettable experiences through live events that are powered by technology and inspired by “Movement & Rhythm”.  Since 2005, our pioneering spirit along with a passionate team of skilled professionals have delivered innovative events with impact in Kuala Lumpur and Sydney. Visit www.gointernationalgroup.com.

 KL Car Free Morning is held from 7am to 9am every first and third Sunday of the month and features closed roads for people of all walks of life to cycle, handcycle, run, skateboard, rollerskate, rollerblade or simply walk. It starts from Dataran DBKL (near Dataran Merdeka) and leads participants through about 7 kilometres of major streets in Kuala Lumpur’s Golden Triangle. Each time, title sponsor OCBC Bank offers 140 bicycles for the people to use for free. The event, first introduced on 22 September 2013, is organised by Multigreen Events and supported by Kuala Lumpur City Hall. Several thousand people throng to the event each time, testimony to the growing health-consciousness among Malaysians and their appreciation of KL Car Free Morning.

International Women’s Day is an annual celebration of the cultural, economic, political and social achievement of women and its annual theme is celebrated year-long. For 2019, the theme #BalanceforBetter is chosen as the year’s call-to-action for accelerating gender balance. The first International Women’s Day was celebrated in 1911 by one million people. Today, it is celebrated worldwide in groups, organisations, and countries. For more information, please visit www.internationalwomensday.com.